Marketing Services

SEO Review & Recommendations
We review your home page / site practices and deliver a detailed report with findings & recommendations.

Paid Search Review / Management
We are experts in Paid Search (PPC) configuration and optimization.

Analytics (Google, Omniture, etc...)
Analytics are the backbone of any marketing campaign. If you are running marketing campaigns and not using analytics you're in trouble!

Group Buying / Flash Shopping Sites

Kaplan's Electronic Marketing Services - Customer Conversions

Group Buying / Flash Shopping Sites
Groupon and Living Social are the top Group Buying sites in the United States. Groupon is like the Google of Group buying sites, owning the biggest share and best name recognition. Living Social is the Bing/Yahoo equivalent. Their are others but they own a much smaller share of the market).

There are also niche group buying sites (e.g. that target a specific demographic (mothers).

Flash Shopping Sites (e.g. Gilt, IDeeli) are typically sites that offer deep discounts on higher end or designer merchandise.

IYou can successfuly leverage Group buying or flash shopping sites as long if you have a clear understanding of what you'll get out of it, and what it will cost you. Also, most of these sites require offers to be open to everybody, not only new customers. Contact us to learn more.