Facebook ad targeting

Facebook offers an incredible (infinite) number of targeting options for your ads.

Here’s the lowdown on the options you can select when setting up Facebook ad targeting:

Location Targeting
Facebook determines the location of a user based on IP (Internet Protocol) addresses, which can help identify the country or city where a user is physically located. If a user has listed a current address on their profile, they may see ads targeted to that location, regardless of where they are currently located.

Age and Birthday Targeting

Birthday targeting allows ads to be targeted to users on their birthdays. With this option advertisers can create highly relevant ads or highlight special offers available to users on their birthdays.

Please note that if you run an ad over a period of multiple days, the ad will be targeted to users whose birthday is the specific day when they are viewing the ad. For example, users with a January 1st birthday will see the ad on January 1, while users with a January 2nd birthday will see the ad the following day.

Likes & Interests Targeting

This is huge – Likes & Interests are based on what a user lists in their profile. It includes the information from the Activities, Interests, Favorite Music, Favorite TV Shows, Favorite Movies, and Favorite Books sections of the profile. Likes & Interests may also come from the names of groups or Pages a user belongs to or is a fan of. For example, if you choose to target the keyword “Dave Matthews Band,” then your ad will only display on users’ accounts that have listed Dave Matthews Band in the “Favorite Music” section on their profile, or are members of a Dave Matthews Band group or Facebook Page. Finally, Likes & Interests includes a user’s political and religious views and occupation/job position.

Education Targeting

You can target up to 20 schools and/or 20 majors.

Connections Targeting

This is great.  You can tailor ads Connections targeting allows you to target your ads to users who have become a fan of your Page, a member of your Group, RSVP’d to your Event or authorized your Application. If you are the admin of a Page, Group, Event or Application, use the type-ahead to target your connections or exclude your connections from seeing your ad.

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