Category Archives: Banner Advertising

We’ll discuss things related to banner (display) advertising

Re-marketing (aka re-targeting) – what is it?

What is re-marketing (aka re-targeting) and how does it work? Continue reading

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GEO targeting – what is it?

What is GEO Targeting and why is it so important Continue reading

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CPM – What is it?

CPM is an acronym for Cost per mille (cost per thousand). It’s generally used to describe a billing unit for banner advertising. Continue reading

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