Mobile Marketer advises that Apps are getting more face time than mobile Web browsers.
They go on to report that the best time to advertise on mobile devices might be in the evening, when people are at home and able to use their mobile devices. They also found that apps are getting more use (face time) than mobile web browsers. Please visit Mobile Marketer for the full report.
This isn’t surprising because (in our opinion) people use mobile web browsers when they are looking for something or when an app is not available from their favorite site.
Our experience has been that ads on apps get great click-through rates and that the quality of those clicks is really high.
This also ties in with another report (in Internet Retailer) where advertisers report much higher click-through rates on mobile ads than on traditional desktop ads.